Real Estate Blog
Thursday, February 05 2009
Rather than lamenting the economy or waiting for a handout from the federal government, a number of local businesses in the Three Villages are taking meaningful action to combat the financial downturn. Led by the Three Village Chamber of Commerce, members are encouraged to stimulate shopping in their stores and offices by offering discounts and added values. It's the old tried–and-true principle of economics: lower prices and you increase sales.
Under the banner, "The Price is Right in the Three Villages This Winter," more than 50 businesses have listed their discounts, ranging from BUY ONE, GET ONE FREE, to many other significant deals. In a full page ad in The Village Times Herald and The Port Times Record, the businesses are lined up alphabetically, with their names, addresses and phone numbers, and their offers, for readers to see.
It's no secret that the lagging economy has created unprecedented shopping opportunities. And our needs continue, especially for our children, our homes, our cars and our health, as time passes. Sooner or later we have to venture forth and meet those needs and our local businesses have provided an occasion to do so with great savings, added values and customer service that is unmatched.
The Three Village Chamber of Commerce has made this possible.
During each of the four weeks of February, a full-page ad will run in the papers telling readers about the local bargains. The Chamber originated this enterprising idea, organ-ized their membership to participate, collected the information and, best of all, is paying for the ads. Chamber members are thus being served and this proactive Chamber is stimulating business. Our newspapers are helping by meeting the Chamber half way on the price. And residents, who have always supported the local business community, are being rewarded for their loyalty.
Although the Chamber acted out of a desire to help businesses, the Chamber has also made money with this idea — from an increase in membership. Businesses have to be paid members of the Chamber to be included for free in the ads.
This is a win-win-win situation all around.
We're proud of the can-do efforts of the Chamber. Kudos go to the new Chamber president, Michael Ardolino, the new executive director, David Woods, the officers and the entire board of directors for their leadership. It took imagination, hard work and the courage to reach into the Chamber's dwindling coffers to underwrite this shopping opportunity.
It also takes a sense of the whole. We in the Three Villages have a strong community with a shared history that dates back to before the Revolutionary War and common values that support a fine school district and many sports and cultural offerings. We are also proud of our business community.
When we have problems, we work together to solve them.
Now all of the above can also be said for the other villages that we serve with our newspapers. There is a pride of place and a sense of belonging. All have vibrant Chambers of Commerce and dynamic residents. If this model is successful in stimulating business in the Three Villages, it could be used by the other chambers and local businesses and professions. Together the whole is greater than the sum of its parts. Getting people out to shop in one store or restaurant helps the others in town. And we at the newspapers stand ready with help in any such efforts.
The success of this venture now depends on the response of local residents. We urge our readers to pour over the list of sales and added values and patronize the local businesses who have put themselves out there. Look at the lists each week because there will be additions as the month progresses.
And if you have a business and would like to be included in subsequent weeks, call David Woods at 689-8838. For Chamber members and readers, The Price is Right.